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Guerlain Aqua Allegoria Rosa Rosa 4.2oz Tester by Guerlain

Aqua Allegoria Rosa Rossa by Guerlain 4.2oz Women EDT Tester

$41.49
Sale price  $41.49 Regular price  $104.99

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Aqua Allegoria Rosa Rossa — a tester unit for the sampling counter

Aqua Allegoria Rosa Rossa by Guerlain is a tester unit for the sampling counter. It belongs to the Aqua Allegoria line, of which this catalogue carries 53 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around — they are replacing a bottle.

Same fragrance, same bottle, working packaging. A tester is the authentic product supplied for sampling — identical juice to the sealed unit, plain or reduced outer carton, lower cost per bottle.

Fragrance Composition

Olfactory family: Floral Fruity
Top notes: tangerine, lychee, black currant
Heart notes: rose, plum, peony
Base notes: white musk, benzoin, sandalwood

On skin it reads as juicy fruity rose, cheerful and easy to wear. Lead with that when a shopper asks what it smells like.

Commercial Details

Size: 125 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Aqua Allegoria Rosa Rossa targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Mandarine Basilic, Abeille.

Positioning

Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Aqua Allegoria line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.

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Since 2013

Since 2013

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