Aqua Allegoria Pamplelune 4-Piece Set by Guerlain 4.2oz Women EDT Spray
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Aqua Allegoria Pamplelune 4-Piece Set — a ready-to-shelf set that needs no extra packaging
Aqua Allegoria Pamplelune 4-Piece Set by Guerlain is a ready-to-shelf set that needs no extra packaging. It belongs to the Aqua Allegoria line, of which this catalogue carries 53 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around — they are replacing a bottle.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Citrus Fruity
Top notes: bergamot, grapefruit, lemon
Heart notes: black currant, petitgrain
Base notes: vanilla, patchouli
The overall impression is sharp tangy grapefruit with a bitter sulphurous bite, and that is what closes the sale at the counter.
Commercial Details
Size: 125 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Aqua Allegoria Pamplelune 4-Piece Set targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Mandarine Basilic, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Aqua Allegoria line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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