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Aqua Allegoria Flora Cherrysia by Guerlain 4.2oz Women EDT Spray
$64.99
Sale price
$64.99
Regular price
$173.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Aqua Allegoria Flora Cherrysia — a pillar of the designer wall
Aqua Allegoria Flora Cherrysia by Guerlain is a pillar of the designer wall. It belongs to the Aqua Allegoria line, of which this catalogue carries 53 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around — they are replacing a bottle.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: bergamot, watermelon
Heart notes: cherry blossom, nashi pear, rose
Base notes: violet, white musk, woody notes
The overall impression is soft, dewy and lightly powdery, and that is what closes the sale at the counter.
Commercial Details
Size: 125 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Aqua Allegoria Flora Cherrysia targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Mandarine Basilic, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Aqua Allegoria line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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