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Guerlain Abeille Royal Serum 1.6oz Women Daily Repair by Guerlain

Abeille Royal Serum by Guerlain 1.6oz Women Daily Repair

$92.99
Sale price  $92.99 Regular price  $254.99

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Abeille Royal Serum — a beauty-counter line item rather than a fragrance SKU

Abeille Royal Serum by Guerlain is a beauty-counter line item rather than a fragrance SKU. It belongs to the Abeille line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years.

Authentic Guerlain stock, sealed in the original box. Skincare is bought on trust more than any other category — a customer who doubts where a jar came from does not buy it twice, and does not buy the fragrance either.

Commercial Details

Size: 45 ml
Category: Guerlain skincare and beauty, not a fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Abeille Royal Serum targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Treatment products reorder on a fixed cycle rather than on impulse, which makes them the steadiest line on a beauty counter and the easiest to forecast. Natural cross-sells from this catalogue: Abeille, Abeille Royal, Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest.

Positioning

Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Abeille line in one block — the flankers sell to the customer who already owns the original. Shelf it with the Guerlain fragrances rather than in a generic skincare block: the name is what sells it, and the customer who buys the cream is the one already buying the perfume. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.

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Since 2013

Since 2013

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