Live Irresistible by Givenchy 2.5oz Women EDP Spray
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Live Irresistible — discontinued stock: slower to move, but with no price competition behind it
Live Irresistible by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Live Irresistible line, of which this catalogue carries 6 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. What makes Givenchy unusual in a wholesale catalogue is the depth of its archive: the house has been launching and retiring flankers for fifty years, so alongside the current pillars there is a long tail nobody can reorder from the brand.
Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Pineapple
Heart notes: Rose
Base notes: Amber Accord
Expect it to come across as a juicy pineapple-and-rose cocktail warmed by amber, which is what brings the customer back for a second bottle.
Commercial Details
Size: 75 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Live Irresistible targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Live Irresistible Delicieuse, Live Irresistible Rosy Crush, Live Irresistible Blossom Crush, Dahlia Divin Nude.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Live Irresistible references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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