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Insense Ultramarine by Givenchy 3.3oz Men EDT Spray
$31.99
Sale price
$31.99
Regular price
$77.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Insense Ultramarine — out of production, which means nobody can undercut you on it
Insense Ultramarine by Givenchy is out of production, which means nobody can undercut you on it. This catalogue carries 130 Givenchy references in all, of which 47 belong to the pillars the house still advertises and the rest to its archive. L'Interdit has been relaunched twice — 1957, then 2018 — and Gentleman three times since 1974. It is worth knowing which version a customer means, because the juices are not the same and the boxes look alike.
Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.
Fragrance Composition
Olfactory family: Aromatic Aquatic
Top notes: Watermelon, Blackcurrant, Bergamot, Galbanum
Heart notes: Cardamom, Mint, Magnolia, Lily of the Valley
Base notes: Cedar, Vetiver, Tobacco
On skin it reads as a melon-fresh aquatic green with a dry tobacco finish. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Insense Ultramarine targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Blue Label, Gentleman, Gentleman Cologne, Vetyver.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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