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Givenchy Pi Givenchy 1.7oz Men EDT Spray by Givenchy

Pi by Givenchy 1.7oz Men EDT Spray

$43.49
Sale price  $43.49 Regular price  $110.99

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Pi — discontinued stock: slower to move, but with no price competition behind it

Pi by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Pi line, of which this catalogue carries 6 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.

Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.

Fragrance Composition

Olfactory family: Woody Amber
Top notes: mandarin, pine needle, rosemary, galbanum
Heart notes: orange blossom, basil, tarragon, guaiac wood
Base notes: benzoin, vanilla, ironwood

The overall impression is a sweet, hypnotic woody-vanilla warmth, and that is what closes the sale at the counter.

Commercial Details

Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Pi targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Pi Air, Pi Extreme, Blue Label, Gentleman.

Positioning

Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Pi references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.

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100+ Brands, One Order

Designer, arabic, niche and more.
Since 2013

Since 2013

A decade supplying resellers.

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