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L'Interdit Rouge by Givenchy 4.2oz Women EDP Spray
$93.99
Sale price
$93.99
Regular price
$257.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Interdit Rouge — a current pillar of the house, not a flanker you have to explain
L'Interdit Rouge by Givenchy is a current pillar of the house, not a flanker you have to explain. It belongs to the L'Interdit line, of which this catalogue carries 12 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale; it costs the customer who wore it and decided the brand smells cheap.
Fragrance Composition
Olfactory family: Floral Spicy Woody
Top notes: Sicilian Blood Orange, Ginger
Heart notes: Orange Blossom Absolute, Sambac Jasmine, Pimento Leaves
Base notes: Patchouli, Sandalwood
The overall impression is a fiery spiced white floral lit by a blood-orange flare, and that is what closes the sale at the counter.
Commercial Details
Size: 125 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Interdit Rouge targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in the colder half of the year, when the heavier compositions take the counter. Natural cross-sells from this catalogue: L'Interdit, L'Interdit Intense, L'Interdit Rouge Ultime, Very Irresistible.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the L'Interdit references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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