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Irresistible Fraiche by Givenchy 2.7oz Women EDT Spray
$54.99
Sale price
$54.99
Regular price
$143.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Irresistible Fraiche — a bottle the house keeps in production and keeps advertising — the demand arrives without you
Irresistible Fraiche by Givenchy is a bottle the house keeps in production and keeps advertising — the demand arrives without you. It belongs to the Irresistible line, of which this catalogue carries 10 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. What makes Givenchy unusual in a wholesale catalogue is the depth of its archive: the house has been launching and retiring flankers for fifty years, so alongside the current pillars there is a long tail nobody can reorder from the brand.
Authentic, sealed, original presentation. L'Interdit and Gentleman are among the most copied bottles in the designer tier, precisely because the shapes are so recognisable. At this price a customer will risk an unknown seller once — being the seller they do not have to risk is what you are selling.
Fragrance Composition
Olfactory family: Floral Musky
Top notes: Pink Pepper, Sweet Orange
Heart notes: Rose, Rose Water, Orris
Base notes: Cedarwood, White Musk
It wears a dewy peppered rose over clean cedar and musk. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Irresistible Fraiche targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Its volume sits in spring and summer, when buyers move toward brighter compositions. Natural cross-sells from this catalogue: Irresistible, Irresistible Nude Velvet, Irresistible Very Floral, Very Irresistible.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Irresistible references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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