Ange ou Demon by Givenchy 1.7oz Women EDP Spray
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Ange ou Demon — an archive Givenchy, for the customer replacing something they can no longer find
Ange ou Demon by Givenchy is an archive Givenchy, for the customer replacing something they can no longer find. It belongs to the Ange ou Demon line, of which this catalogue carries 11 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. L'Interdit has been relaunched twice — 1957, then 2018 — and Gentleman three times since 1974. It is worth knowing which version a customer means, because the juices are not the same and the boxes look alike.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Oriental Floral
Top notes: white thyme, Calabrian mandarin, saffron
Heart notes: maxillaria orchid, lily, ylang-ylang
Base notes: tonka bean, vanilla, rosewood, oakwood absolute
On skin it reads as a luminous vanilla-and-white-floral duality, sweet but shadowed. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ange ou Demon targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Ange ou Demon Le Secret Elixir, Ange ou Demon Le Secret Croisiere, Ange ou Demon Le Secret, Very Irresistible Electric Rose.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Ange ou Demon references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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