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Ange ou Demon Le Secret by Givenchy 3.3oz Women EDP Spray
$74.49
Sale price
$74.49
Regular price
$200.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Ange ou Demon Le Secret — discontinued stock: slower to move, but with no price competition behind it
Ange ou Demon Le Secret by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Ange ou Demon line, of which this catalogue carries 11 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Italian winter lemon, cranberry, green tea leaves
Heart notes: sambac jasmine, white peony, water flowers
Base notes: blond woods, patchouli
It wears a crisp jasmine-tea sheerness. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ange ou Demon Le Secret targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Ange ou Demon, Ange ou Demon Le Secret Elixir, Ange ou Demon Le Secret Croisiere, Dahlia Divin.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Ange ou Demon references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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