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Emporio Armani Diamonds by Giorgio Armani 2.5oz Men EDT Spray
$63.99
Sale price
$63.99
Regular price
$170.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Emporio Armani Diamonds — a shelf anchor rather than a gamble
Emporio Armani Diamonds by Giorgio Armani is a shelf anchor rather than a gamble. It belongs to the Emporio Armani Diamonds line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani sits where prestige and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough recognition that nobody has to be sold on the name.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, guaiac wood
Heart notes: cedarwood, sichuan pepper, vetiver
Base notes: amber, cacao
Customers describe it as warm and spicy with a dry chocolate-woody trail — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani Diamonds targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Emporio Armani Diamonds Black Carat, Emporio Armani Diamonds Intense, Emporio Armani Diamonds Rose, Acqua di Gio Parfum.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani Diamonds line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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