Si by Giorgio Armani 3.4oz Women EDP Spray Tester
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Order one bottle or a hundred.
Si — a tester unit for the sampling counter
Si by Giorgio Armani is a tester unit for the sampling counter. It belongs to the Si line, of which this catalogue carries 13 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Authentic tester stock. Testers let a retailer put the real thing on a customer's wrist without opening a sellable unit. The juice is identical; only the outer packaging differs.
Fragrance Composition
Olfactory family: Fruity Floral Chypre
Top notes: blackcurrant nectar, mandarin, bergamot
Heart notes: rose de mai, freesia
Base notes: vanilla, patchouli, white musk, ambroxan
The result is elegant, sweet-woody and effortlessly modern — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Si targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Si Fiori, Si Intense, Si Nacre, Si Passione.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Si line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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