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Emporio Armani He by Giorgio Armani 3.4oz Men EDT Spray
$51.99
Sale price
$51.99
Regular price
$134.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Emporio Armani He — a reference that needs no explaining at the counter
Emporio Armani He by Giorgio Armani is a reference that needs no explaining at the counter. It belongs to the Emporio Armani line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Authentic, sealed, original presentation. Acqua di Gio is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: yuzu, sage, cardamom
Heart notes: nutmeg, rose, orris root
Base notes: sandalwood, vetiver, white musk, tonka bean
The overall impression is fresh and lightly spicy over a soft woody warmth, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani He targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Emporio Armani Remix, Emporio Armani She, Acqua di Gio Parfum, Emporio Armani Diamonds Black Carat.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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