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Acqua di Gio by Giorgio Armani 3.4oz Women EDT Spray
$77.49
Sale price
$77.49
Regular price
$209.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Acqua di Gio — one of the few bottles that sells itself off the shelf
Acqua di Gio by Giorgio Armani is one of the few bottles that sells itself off the shelf. It belongs to the Acqua di Gio line, of which this catalogue carries 25 references — enough to build a branded facing rather than stocking a single orphan SKU. Giorgio Armani is the rare designer house that sells to both a 20-year-old and a 55-year-old off the same shelf. That width is what makes it worth a permanent facing rather than a seasonal buy.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Floral Fruity Aquatic
Top notes: pineapple, peach, lemon, banana leaf, peony, violet
Heart notes: jasmine, freesia, hyacinth, lily of the valley, ylang ylang, rose, marine notes
Base notes: musk, cedarwood, sandalwood, amber, styrax
It wears breezy tropical floral with a soft creamy woody finish. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Acqua di Gio targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Acqua di Gio Parfum, Acqua di Gio Profumo, Acqua di Gio Absolu, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Acqua di Gio line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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