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Acqua di Gio Profondo by Giorgio Armani 4.2oz Men EDP
$82.49
Sale price
$82.49
Regular price
$224.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Acqua di Gio Profondo — one of the few bottles that sells itself off the shelf
Acqua di Gio Profondo by Giorgio Armani is one of the few bottles that sells itself off the shelf. It belongs to the Acqua di Gio Profondo line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found his scent in Acqua di Gio or hers in Si buys the same bottle for years, and that is the repeat business a fragrance section runs on.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Aromatic Aquatic
Top notes: green mandarin, bergamot, marine notes
Heart notes: rosemary, lavender, cypress
Base notes: patchouli, musk, mineral amber
Expect it to come across as cool, deep and slightly austere aquatic freshness, which is what brings the customer back for a second bottle.
Commercial Details
Size: 125 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Acqua di Gio Profondo targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Acqua di Gio Profondo Parfum, Acqua di Gio Parfum, Emporio Armani Diamonds Black Carat, Stronger With You Freeze.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Acqua di Gio Profondo line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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