Dylan Blush Pink by Versace 3.4oz Women EDP Spray

Dylan Blush Pink by Versace 3.4oz Women EDP Spray — the newest Dylan, a pink gourmand built for the customer who already knows the blue bottle

Dylan Blush Pink by Versace 3.4oz Women EDP Spray is 100 ml of Dylan Blush Pink in eau de parfum. It is the latest addition to the Versace Dylan family, the women's range that started with Dylan Blue Pour Femme and grew through Dylan Purple and Dylan Turquoise. Where those are fresh and fruity-floral, Blush Pink moves the line into sweet territory: strawberry and apple on top, a marshmallow and tonka heart, and a soft vanilla-musk base. Euroitalia, the house's fragrance licensee, opened it in travel retail first, so it reaches regular shelves as a new name rather than an old one.

A new colour in a range customers collect by colour. The Dylan bottles share one silhouette and change only the colour of the glass, which is exactly why they sell as a family. A customer who owns Dylan Blue or Dylan Purple recognises the shape at a glance and reads the pink bottle as the next one to try. That makes Blush Pink an easy add-on to an existing Versace facing: you are not introducing a stranger, you are extending a wall the customer already trusts. Put it at eye level beside the other Dylans and let the colour do the selling.

New launches are where grey stock shows up first. When a name is new and in demand, look-alike supply follows quickly, and the customer has no older bottle at home to compare against. These units come through distribution sealed in the original Versace carton with batch codes intact, so what you hand over is the real thing the advertising promised.

Fragrance Composition

Olfactory family: Floral Fruity Gourmand
Top notes: Calabrian Bergamot, Strawberry, Apple, Freesia
Heart notes: Orange Blossom, Marshmallow, Tonka Bean
Base notes: Madagascar Vanilla, Musk

How it wears: a bright, juicy strawberry-apple opening that settles into a soft, sugared marshmallow and vanilla skin scent — sweet, cosy and easy to like on first spray.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum
Gender: Women
Line: Versace Dylan (Pour Femme family)
Brand: Versace — Milan fashion house founded by Gianni Versace, with fragrances produced under licence by Euroitalia
Presentation: Sealed retail unit in its original box
Availability: New launch — current line
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Dylan Blush Pink speaks to women from their late teens to their forties who like sweet, gourmand scents and want a designer name on the bottle. It moves through perfume shops, beauty supply, department and gift retail, and online marketplaces, where the pink bottle photographs well. Gourmand profiles sell all year and pick up around gift occasions, so it works both as a daily-wear bottle and as a present. Expect early demand to come from customers asking for "the new Versace," and reorders to follow once it is on display. Natural cross-sells: Dylan Purple, Dylan Turquoise and Dylan Blue Pour Femme, and the Bright Crystal line for the customer who prefers a fresher floral.

Positioning

Shelve it in the Versace Dylan block, next to Dylan Purple and Dylan Blue Pour Femme, so the colour range reads as a set. Give it a front facing while it is new — a launch that is hidden behind older stock loses its best selling window. Hold the price close to the market: it is a current designer launch with active advertising behind it, and customers buying a new name expect to pay for it.