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K by Dolce & Gabbana 1.7oz Men EDP Spray
$38.49
Sale price
$38.49
Regular price
$95.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
K — a shelf anchor rather than a gamble
K by Dolce & Gabbana is a shelf anchor rather than a gamble. It belongs to the K line, of which this catalogue carries 14 references — enough to build a branded facing rather than stocking a single orphan SKU. This is a house customers stay loyal to for years. A buyer who found their scent here comes back for the same bottle, which is exactly the repeat business a retailer wants.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. That is the real number, and it is why sourcing comes before price in designer.
Fragrance Composition
Olfactory family: Aromatic Woody
Top notes: Juniper Berries, Blood Orange, Sicilian Lemon
Heart notes: Pimento, Clary Sage, Lavender, Geranium
Base notes: Vetiver, Cedar, Patchouli
On skin it reads as fresh spicy masculine. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Dolce & Gabbana stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
K targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: K Intense, K Deodorant, K 3-Piece Set, Light Blue Intense.
Positioning
Put it at eye level in the designer section rather than filed by scent family — customers shop this house by name, and the ones who have to hunt for it often leave without it. Group the K line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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