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212 VIP by Carolina Herrera 1.7oz Women EDP Spray
$43.49
Sale price
$43.49
Regular price
$110.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
212 VIP — one of the few bottles that sells itself off the shelf
212 VIP by Carolina Herrera is one of the few bottles that sells itself off the shelf. It belongs to the 212 VIP line, of which this catalogue carries 12 references — enough to build a branded facing rather than stocking a single orphan SKU. Carolina Herrera does the marketing for you. The brand spends on the advertising that brings the customer through your door already knowing what they want.
Sealed, authentic, original retail presentation. The margin on a counterfeit never covers the customer you lose over it, so this is the one thing worth paying attention to when you buy designer.
Fragrance Composition
Olfactory family: Oriental Gourmand
Top notes: Passion Fruit, Rum
Heart notes: Gardenia, Musk
Base notes: Tonka Bean, Vanilla
Expect it to come across as sweet, boozy and party-ready, which is what brings the customer back for a second bottle.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Carolina Herrera stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
212 VIP targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: 212 VIP Wins, 212 VIP 2-Piece Set, Good Girl Dazzling Garden, CH Queens.
Positioning
Designer stock belongs where it is visible: customers who came in for this brand should find it without asking, because the ones who have to ask often leave instead. Face the 212 VIP line together — the flankers sell to the customer who already owns the original. Price it close to the market rather than deep — on a house this recognised, the customer is buying the name, not the discount.
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