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Truth by Calvin Klein 3.4oz Women EDP Spray
$27.99
Sale price
$27.99
Regular price
$65.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Truth — a reference that needs no explaining at the counter
Truth by Calvin Klein is a reference that needs no explaining at the counter. It belongs to the Truth line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with three decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Authentic, sealed, original presentation. CK One and Eternity are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Woody Musk
Top notes: bamboo, clover, bergamot, lemon
Heart notes: white lily, peony, mimosa, blackberry, silk tree blossom, sandalwood
Base notes: musk, vanilla, amber, patchouli, vetiver
The result is clean powdery florals with soft vanilla warmth — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Calvin Klein stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Truth targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Mini, Eternity Summer Daze, Euphoria Pure Gold, Beauty.
Positioning
Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Truth line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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