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Downtown by Calvin Klein 3.0oz Women EDP Spray
$22.99
Sale price
$22.99
Regular price
$56.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Downtown — a shelf anchor rather than a gamble
Downtown by Calvin Klein is a shelf anchor rather than a gamble. It belongs to the Downtown line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with three decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on names people have worn for years.
Fragrance Composition
Olfactory family: Woody Floral
Top notes: bergamot, italian lemon, neroli, pear, plum, pink pepper
Heart notes: gardenia, violet leaf
Base notes: cedarwood, incense, vetiver, musk
On skin it reads as bright fruity opening drying down to smoky woods. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Calvin Klein stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Downtown targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A genuinely year-round seller; it does not depend on any one season to move. Natural cross-sells from this catalogue: Mini, Truth, Eternity Summer Daze, Euphoria Pure Gold.
Positioning
Give Calvin Klein a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Downtown line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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