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My Burberry by Burberry 3.0oz Women EDT Spray
$37.49
Sale price
$37.49
Regular price
$92.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
My Burberry — a reference that needs no explaining at the counter
My Burberry by Burberry is a reference that needs no explaining at the counter. It belongs to the My Burberry line, of which this catalogue carries 14 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral
Top notes: sweet pea, lemon blossom
Heart notes: peach blossom, peony, freesia
Base notes: damask rose, musk, moss
It wears lighter and airier than the EDP, soft and transparent. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
My Burberry targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its season is warm weather — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: My Burberry Blush Limited Edition, My Burberry Blush, My Burberry Black, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the My Burberry line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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