Skip to product information
London by Burberry 1.6oz Women EDP Spray
$29.99
Sale price
$29.99
Regular price
$71.99
100% Authentic
Verified before every shipment.
No Signup, No Minimum
Order one bottle or a hundred.
Flat $35 Shipping
Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
London — a shelf anchor rather than a gamble
London by Burberry is a shelf anchor rather than a gamble. It belongs to the London line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: rose, honeysuckle
Heart notes: tiare flower, jasmine, peony, clementine zest
Base notes: sandalwood, musk, patchouli
Customers describe it as soft powdery floral with a warm woody base — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
London targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: The Beat, Her London Dream, Her, Weekend.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the London line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
Why Resellers Choose Us
Ships in 1-2 Days
Real stock in our own warehouse.
Built for Your Margin
True distributor pricing.
100+ Brands, One Order
Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
YOUR FRAGRANCE INVENTORY STARTS HERE