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London by Burberry 1.6oz Men EDT Spray
$27.99
Sale price
$27.99
Regular price
$65.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
London — one of the few bottles that sells itself off the shelf
London by Burberry is one of the few bottles that sells itself off the shelf. It belongs to the London line, of which this catalogue carries 4 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers a wide age range off one shelf, from the Her customer in her twenties to buyers who have worn Brit or Weekend for two decades. Few brands on the wall cover that much ground.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Amber Spicy
Top notes: bergamot, lavender, cinnamon
Heart notes: leather, mimosa
Base notes: tobacco leaf, guaiac wood, opoponax, oak moss
It wears warm spicy tobacco and leather, classic and enveloping. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
London targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Hero Parfum, Mr. Burberry, Brit, Hero.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the London line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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