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Goddess Parfum by Burberry 3.3oz Women Spray
$97.99
Sale price
$97.99
Regular price
$269.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Goddess Parfum — a name customers walk in already asking for
Goddess Parfum by Burberry is a name customers walk in already asking for. It belongs to the Goddess line, of which this catalogue carries 8 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Gourmand Amber Leather
Top notes: raspberry, lavender essence
Heart notes: vanilla infusion, vanilla caviar, vanilla absolute
Base notes: suede leather, vanilla
On skin it reads as plush vanilla wrapped in suede, the deepest of the Goddess line. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Parfum
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Goddess Parfum targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Goddess, Goddess Intense, Goddess 3-Piece Set, The Beat.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Goddess line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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