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Brit by Burberry 1.7oz Men EDT Spray
$27.99
Sale price
$27.99
Regular price
$65.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Brit — a reference that needs no explaining at the counter
Brit by Burberry is a reference that needs no explaining at the counter. It belongs to the Brit line, of which this catalogue carries 16 references — enough to build a branded facing rather than stocking a single orphan SKU. These are catalogue staples with decades of advertising behind them. The customer walks to the counter already decided; the retailer only has to have it in stock.
Authentic, sealed, original presentation. Her and Brit are among the most counterfeited bottles in the category precisely because they are so widely known — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, green mandarin, cardamom, ginger
Heart notes: nutmeg, wild rose, orris
Base notes: tonka bean, patchouli, grey musk, cedarwood
On skin it reads as warm spicy citrus, smart and understated. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Brit targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Brit Splash, Brit Rhythm, Brit 3-Piece Set, Hero Parfum.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Brit line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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