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The Beat by Burberry 3.3oz Men EDT Spray
$41.49
Sale price
$41.49
Regular price
$104.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Beat — one of the few bottles that sells itself off the shelf
The Beat by Burberry is one of the few bottles that sells itself off the shelf. It belongs to the The Beat line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sits where heritage and reach overlap: enough cachet that the bottle reads as a gift worth giving, enough advertising that everybody already knows the name.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Burberry's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: cedrat, violet leaf, black pepper
Heart notes: geranium, thyme, cedarwood
Base notes: leatherwood, bourbon vetiver, woody notes
It wears peppery and dry, understated with a leathery edge. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Beat targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: The Beat 2-Piece Set, Hero Parfum, Mr. Burberry, Brit.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the The Beat line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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