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Baby Touch Alcohol Free by Burberry 3.3oz Kids EDT Spray
$53.99
Sale price
$53.99
Regular price
$140.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Baby Touch Alcohol Free — a reference that needs no explaining at the counter
Baby Touch Alcohol Free by Burberry is a reference that needs no explaining at the counter. It belongs to the Baby Touch line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Burberry sells the fashion name before it sells the juice. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Citrus Floral Musky
Top notes: mandarin, orange, rhubarb, green mint, lemon verbena
Heart notes: orange blossom, lily of the valley, cyclamen, jasmine
Base notes: milk, vanilla, tree moss
It wears the same gentle citrus and milk scent in a skin-kind alcohol free base, quiet and short-trailed. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Burberry stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Baby Touch Alcohol Free targets parents buying for children. Moves well through perfumerias, baby retail and gift counters. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Baby Touch.
Positioning
Give Burberry a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Baby Touch line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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