West Broadway by Bond No.9 3.3oz Unisex EDP Spray

West Broadway — the kind of bottle a customer photographs before they buy it

West Broadway by Bond No. 9 is the kind of bottle a customer photographs before they buy it. It belongs to the West line, of which this catalogue carries 2 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 is stocked at Saks, Neiman Marcus, Bergdorf Goodman and Harrods, which is the reference point a wholesale buyer needs: this is a name that sits beside the prestige houses, not below them.

Every unit is authentic and sealed in its original packaging. Half of what a niche customer pays for is certainty; being able to stand behind the bottle is not a footnote to the sale, it is part of the product.

Fragrance Composition

Olfactory family: Floral Musk
Top notes: Lime
Heart notes: Lily of the Valley
Base notes: Sheer Musk

Customers describe it as crisp and dry, a sheer muguet drifting in and out on clean musk — useful shorthand for staff who have to sell it in one sentence.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

West Broadway targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. A warm-weather mover — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: West Side, Washington Square, Manhattan, New York Patchouli.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the West references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.