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New York Nights Candle by Bond No.9 6.4oz
$61.99
Sale price
$61.99
Regular price
$164.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
New York Nights — a gift-table item that needs no sizing and no gender
New York Nights by Bond No. 9 is a gift-table item that needs no sizing and no gender. It belongs to the New York line, of which this catalogue carries 16 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The catalogue is unusually deep — well over a hundred references, many of them discontinued and never reissued. For a distributor that is an advantage: a bottle a competitor cannot reorder is a bottle you can price on your own terms.
Genuine units in original packaging. A Bond candle is bought as a gift more often than for the buyer's own home, which means the box gets looked at closely before anyone lights it.
Fragrance Composition
Olfactory family: Floral Gourmand
Top notes: Jasmine, Gardenia, Carnation
Heart notes: Patchouli, Sandalwood, Marine Accord
Base notes: Coffee, Caramel
The overall impression is opulent and after-dark, white flowers poured over sweet coffee, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 6.4 oz / 180 g candle
Category: Bond No. 9 home fragrance, not a wearable fragrance
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
New York Nights targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Candles turn fastest in the last quarter, when they are bought as gifts, and they reach a buyer who would not spend the same money on a bottle. Natural cross-sells from this catalogue: New York Amber, New York Musk, New York Oud, Number One.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the New York references together — a customer who likes one of them will usually try the next. Shelf the candle beside the matching eau de parfum rather than in a generic home section: the customer who buys the candle is the one who already wears the scent. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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