Madison Square Park by Bond No.9 3.3oz Women EDP Tester
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Madison Square Park — a tester unit for the sampling counter
Madison Square Park by Bond No. 9 is a tester unit for the sampling counter. It belongs to the Madison line, of which this catalogue carries 6 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.
Authentic tester stock. Testers let you put a four-hundred-dollar fragrance on a customer's wrist without opening a sellable unit — which on Bond No. 9 is the difference between sampling the line and not sampling it.
Fragrance Composition
Olfactory family: Floral Green
Top notes: Grape Hyacinth, Huckleberry, Prairie Dropseed Grass
Heart notes: Red Leaf Rose, Red Hunter Tulips
Base notes: Hoptree, Teakwood
The result is dewy and green, with a voluptuous rose blooming over crisp woods — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Madison Square Park targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which on a niche house is what makes keeping the counter sampled affordable at all. Natural cross-sells from this catalogue: Madison Avenue, Madison Soiree, Park Avenue, Gold Coast.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Madison references together — a customer who likes one of them will usually try the next. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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