Greenwich Village by Bond No.9 3.3oz Unisex EDP Spray
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Greenwich Village — a niche reference for the customer who has run out of designer names to try
Greenwich Village by Bond No. 9 is a niche reference for the customer who has run out of designer names to try. It belongs to the Greenwich Village line, of which this catalogue carries 6 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. The house builds its eaux de parfum at around twenty percent concentration, well above the usual designer eau de parfum, and says so openly. Customers notice the difference in how long it lasts, and that is the argument that closes the second bottle.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Cassis, Lychee, Mandarin
Heart notes: Peony, Waterlily, Jasmine Petals
Base notes: Ambroxan, Peach Musk, Vanilla, Oak Moss, Praline
Expect it to come across as fruity-floral and creamy, with a praline-vanilla sweetness underneath, which is what brings the customer back for the full bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Greenwich Village targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Greenwich Village Swarovski, New York Amber, New Bond St., New York Musk.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Greenwich Village references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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