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Governors Island by Bond No.9 3.3oz Unisex EDP Spray
$159.99
Sale price
$159.99
Regular price
$449.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Governors Island — a bottle that sells on the strength of the juice, not the advertising
Governors Island by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. This catalogue carries 152 Bond No. 9 references in all, which is enough to shelf the house as a block rather than as a single curiosity. The house builds its eaux de parfum at around twenty percent concentration, well above the usual designer eau de parfum, and says so openly. Customers notice the difference in how long it lasts, and that is the argument that closes the second bottle.
Sealed retail stock, original presentation. No margin on a doubtful unit ever covers what it costs you, and least of all on a house where a single bottle carries the ticket this one does.
Fragrance Composition
Olfactory family: Woody Incense
Top notes: Incense, Resinoid
Heart notes: Ambroxan, White Cedarwood
Base notes: White Musk, Vetiver, Muscenone
The overall impression is smoky and resinous, a dense incense-and-cedar drydown that clings, and on a niche bottle that description is what gets the tester picked up.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Governors Island targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Demand builds as the weather turns; a cold-weather bottle rather than an all-year one. Natural cross-sells from this catalogue: Madison Avenue, Dubai Platinum, Gold Street, Wall Street.
Positioning
Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.
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