Gold Coast by Bond No.9 3.3oz Women EDP Spray

Gold Coast — a bottle that sells on the strength of the juice, not the advertising

Gold Coast by Bond No. 9 is a bottle that sells on the strength of the juice, not the advertising. It belongs to the Gold line, of which this catalogue carries 3 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 was founded in New York in 2003 by Laurice Rahmé, and every fragrance in the house is named after a New York street, neighbourhood or landmark. That is the whole concept, and it is what makes the line easy to explain to a customer in one sentence.

Every unit is authentic and sealed in its original packaging. Half of what a niche customer pays for is certainty; being able to stand behind the bottle is not a footnote to the sale, it is part of the product.

Fragrance Composition

Olfactory family: Floral Fruity
Top notes: Lychee, Apricot, Red Apple
Heart notes: Rose Essence, Watermelon, Rose Absolute
Base notes: Cedarwood Essence, Vanilla, Musk

Customers describe it as juicy and rosy, a soft modern rose cushioned by vanilla and cedar — useful shorthand for staff who have to sell it in one sentence.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Gold Coast targets female buyers 25-55 in the niche and premium segment. Moves well through niche perfumerias, beauty boutiques and gift retail. No season it disappears in, which is what you want from a high-ticket bottle you have to hold stock on. Natural cross-sells from this catalogue: Gold Street, Saks Fifth Avenue for Her, Madison Soiree, Central Park South.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Gold references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.