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Blue Label by Givenchy 3.3oz Men EDT Spray
$38.49
Sale price
$38.49
Regular price
$56.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Blue Label — discontinued stock: slower to move, but with no price competition behind it
Blue Label by Givenchy is discontinued stock: slower to move, but with no price competition behind it. This catalogue carries it in 3 presentations, inside a Givenchy range of 130 in all. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Woody Fresh
Top notes: grapefruit, bergamot, Sichuan pepper
Heart notes: cardamom, lavender, artemisia, davana
Base notes: cedar, vetiver, olibanum incense
The result is a peppery citrus laid over dry, smoky woods — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Blue Label targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Gentleman, Gentleman Cologne, Vetyver, Gentlemen Only Fraiche.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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