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Yum Yum by Armaf 3.4oz Women EDP Spray
$32.99
Sale price
$32.99
Regular price
$80.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Yum Yum — a gourmand that closes fast with younger buyers
Yum Yum by Armaf is a gourmand that closes fast with younger buyers. It belongs to the Yum line, of which this catalogue carries 2 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf has become a staple of US independent fragrance retail because it delivers projection and longevity at a price point that leaves the retailer real margin. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Fruity Gourmand
Top notes: Wild Berries, Cherry, Orange, Bergamot
Heart notes: Rose, White Flowers, Vanilla
Base notes: Powdery Notes, Musk, Amber
On skin it reads as sweet, playful and cozy. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Yum Yum targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Rotates all year, with its strongest weeks once the weather turns. Natural cross-sells from this catalogue: Yum Yum 4-Piece Set, The Pride Rouge, The Pride, Infinity Gold.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the Yum line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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