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The Lion's Club Courageux by Armaf 3.4oz Men EDP Spray
$33.99
Sale price
$33.99
Regular price
$83.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
The Lion's Club Courageux — a warm woody with strong repeat purchase
The Lion's Club Courageux by Armaf is a warm woody with strong repeat purchase. It belongs to the The Lion line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf sits in the value tier without smelling like it — Sterling Parfums builds these to a standard that keeps the customer coming back rather than trying it once. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Tobacco Leaf, Osmanthus, Cinnamon, Honey
Heart notes: Cashmeran, Geranium, Rose, Apple
Base notes: Dry Amber, Musk, Sandalwood
Customers describe it as rich, daring and characterful — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
The Lion's Club Courageux targets male buyers 25-55. Moves well through barbershops, men’s grooming stores and general beauty retail. Sells steadily but peaks in the colder half of the year, when heavier compositions dominate the counter. Natural cross-sells from this catalogue: The Lion's Club Valer, The Lion's Club Rugir, The Lion's Monarque, El Cielo.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the The Lion line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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