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Odyssey Li'chi Lush by Armaf 3.4oz Women EDP Spray
$38.49
Sale price
$38.49
Regular price
$95.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Odyssey Li'chi Lush — a floral with wide appeal and low return rate
Odyssey Li'chi Lush by Armaf is a floral with wide appeal and low return rate. It belongs to the Odyssey line, of which this catalogue carries 48 references — enough to build a branded facing rather than stocking a single orphan SKU. Armaf sits in the value tier without smelling like it — Sterling Parfums builds these to a standard that keeps the customer coming back rather than trying it once. Stocked here as authentic retail presentation, sealed and ready for shelf or online listing.
Fragrance Composition
Olfactory family: Fruity Floral
Top notes: Mandarin, Litchi, Peach, Raspberry
Heart notes: Peony, Ylang-Ylang, Rose, Jasmine
Base notes: Vanilla, Sandalwood, Musk, Caramel
Customers describe it as juicy sweet feminine — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP) — Armaf builds for longevity and projection, which is the first thing customers comment on
Origin: Sterling Parfums UAE — authentic retail stock
Packaging: Sealed retail unit in original presentation box
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Odyssey Li'chi Lush targets female buyers 18-45. Moves well through beauty boutiques, salons and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Odyssey Aqua, Odyssey Mandarin Sky Vintage, Odyssey White, The Pride Rouge.
Positioning
Armaf sells on comparison: put it where the customer can smell it against what they already know, because the price does the rest. Face the Odyssey line together — buyers who like one almost always take a second. Sampling is what converts here; the bottle alone rarely does.
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Since 2013
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