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Y Le Parfum by Yves Saint Laurent 6.7oz Men EDP Spray
$108.49
Sale price
$108.49
Regular price
$299.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Y Le — a pillar of the designer wall
Y Le by Yves Saint Laurent is a pillar of the designer wall. It belongs to the Y line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Black Opium is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Amber Fougere
Top notes: Ginger, Bergamot, Grapefruit, Apple
Heart notes: Sage, Geranium, Lavender
Base notes: Fir Balsam, Cedar, Patchouli, Tonka Bean
Customers describe it as warm, resinous, seductive — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 200 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Y Le targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Y Fraiche, Y Iced Cologne, Y, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Y line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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