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Y by Yves Saint Laurent 3.3oz Men EDP Spray
$97.99
Sale price
$97.99
Regular price
$269.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Y — a reference that needs no explaining at the counter
Y by Yves Saint Laurent is a reference that needs no explaining at the counter. It belongs to the Y line, of which this catalogue carries 20 references — enough to build a branded facing rather than stocking a single orphan SKU. YSL spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Aromatic Fougere
Top notes: Bergamot, Apple, Ginger
Heart notes: Sage, Geranium, Juniper Berries
Base notes: Amberwood, Vetiver, Tonka Bean, Olibanum
Expect it to come across as clean, woody, confident, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Y targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Y Fraiche, Y Iced Cologne, Y Live Intense, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Y line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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