4-Piece Mini Variety Set by Yves Saint Laurent 4.5oz Women EDP Spray
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Order one bottle or a hundred.
4-Piece Mini Variety Set — a pre-packed set with a higher ticket than any single bottle
4-Piece Mini Variety Set by Yves Saint Laurent is a pre-packed set with a higher ticket than any single bottle. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Black Opium is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Commercial Details
Size: 135 ml set
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
4-Piece Mini Variety Set targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Saharienne, Black Opium, Paris, Rive Gauche.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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