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MYSLF by Yves Saint Laurent 3.4oz Men EDP Spray
$103.49
Sale price
$103.49
Regular price
$284.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
MYSLF — one of the few bottles that sells itself off the shelf
MYSLF by Yves Saint Laurent is one of the few bottles that sells itself off the shelf. It belongs to the MYSLF line, of which this catalogue carries 8 references — enough to build a branded facing rather than stocking a single orphan SKU. Yves Saint Laurent sells the highest average ticket of any mainstream designer house on the shelf. The customer who reaches for YSL has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Black Opium is among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Floral
Top notes: Bergamot
Heart notes: Orange Blossom
Base notes: Patchouli, Ambroxan, Woods
The result is tender yet assertive, modern — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
MYSLF targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: MYSLF Le, MYSLF Mini, MYSLF L'Absolu, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the MYSLF line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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