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M7 by Yves Saint Laurent 2.7oz Men EDT Spray
$72.49
Sale price
$72.49
Regular price
$194.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
M7 — a shelf anchor rather than a gamble
M7 by Yves Saint Laurent is a shelf anchor rather than a gamble. Black Opium and Libre are two of the best-selling women's fragrances in the US, and MYSLF has done the same on the men's side. This is not a house you introduce — it is one customers arrive naming.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At YSL's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Amber Woody
Top notes: Mandarin Orange
Heart notes: Patchouli
Base notes: Agarwood, Myrrh, Labdanum
Customers describe it as dark, resinous and animalic — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
M7 targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Kouros, MYSLF Le, L'Homme La Nuit, MYSLF.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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