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L'Homme by Yves Saint Laurent 2.0oz Men EDT Spray
$77.49
Sale price
$77.49
Regular price
$209.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Homme — a reference that needs no explaining at the counter
L'Homme by Yves Saint Laurent is a reference that needs no explaining at the counter. It belongs to the L'Homme line, of which this catalogue carries 15 references — enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found her scent in Black Opium or Libre buys the same bottle for years, and that is the repeat business a fragrance section runs on.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Bergamot, Ginger, Lemon
Heart notes: Violet Leaf, Basil, White Pepper
Base notes: Vetiver, Tonka Bean, Cedar
Expect it to come across as fresh, sensual and versatile, which is what brings the customer back for a second bottle.
Commercial Details
Size: 60 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Yves Saint Laurent stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Homme targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: L'Homme L'Intense, L'Homme Cologne Bleue, L'Homme Libre, Kouros.
Positioning
Give YSL a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the L'Homme line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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