{"product_id":"wild-rush-by-initio-3-04oz-unisex-edp-spray","title":"Wild Rush by Initio 3.04oz Unisex EDP Spray","description":"\u003ch3\u003eWild Rush by Initio 3.04oz Unisex EDP Spray — a sweet-charged fougere from Initio's newest collection\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eWild Rush by Initio 3.04oz Unisex EDP Spray\u003c\/strong\u003e is a 90 ml eau de parfum from Initio Parfums Prives' Supercharged collection, the house's first all-new line in years. It is an aromatic fougere built on bergamot and lavender, sweetened with caramel, vanilla and red berries over a sandalwood-patchouli base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA fresh launch with built-in demand.\u003c\/strong\u003e Initio has a loyal niche following, and new releases from the house tend to draw searches and walk-in requests from collectors as soon as they appear. The fresh-plus-gourmand profile appeals to both men and women, which widens the buyer pool for a single SKU.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEdition \/ presentation.\u003c\/strong\u003e Current edition (UPC 3701415905955); sealed in original packaging.\u003c\/p\u003e\u003ch4\u003eFragrance Composition\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eOlfactory family:\u003c\/strong\u003e Aromatic fougere (sweet \/ gourmand facet)\u003cbr\u003e\u003cstrong\u003eTop notes:\u003c\/strong\u003e Bergamot\u003cbr\u003e\u003cstrong\u003eHeart notes:\u003c\/strong\u003e Lavender, red berries, caramel, vanilla\u003cbr\u003e\u003cstrong\u003eBase notes:\u003c\/strong\u003e Sandalwood, patchouli\u003c\/p\u003e\u003cp\u003eHow it wears: bright and aromatic at first spray, then turns warmer and sweeter as the caramel and vanilla come through, drying down to a soft woody trail. EDP strength gives it good presence for evening and social wear.\u003c\/p\u003e\u003ch4\u003eCommercial Details\u003c\/h4\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 3.04 oz \/ 90 ml\u003cbr\u003e\u003cstrong\u003eConcentration:\u003c\/strong\u003e Eau de Parfum\u003cbr\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003cbr\u003e\u003cstrong\u003eLine:\u003c\/strong\u003e Supercharged Collection\u003cbr\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e Initio Parfums Prives\u003cbr\u003e\u003cstrong\u003ePresentation:\u003c\/strong\u003e Spray bottle, boxed\u003cbr\u003e\u003cstrong\u003eAvailability:\u003c\/strong\u003e Current line\u003cbr\u003e\u003cstrong\u003eAuthenticity:\u003c\/strong\u003e Genuine Initio stock\u003cbr\u003e\u003cstrong\u003eCase pack:\u003c\/strong\u003e Individual + case discounts starting at 12 units\u003cbr\u003e\u003cstrong\u003eTerms:\u003c\/strong\u003e Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle\u003c\/p\u003e\u003ch4\u003eRetailer Insights\u003c\/h4\u003e\u003cp\u003eBest fit for boutiques, niche fragrance counters and online sellers whose customers already ask for Initio or follow new niche launches. It works for shoppers who want something fresher than a heavy oud but sweeter than a classic fougere. Cross-sell with other Initio favorites and with sweet-aromatic designer scents, and stock it ahead of gift seasons, when premium unisex bottles are easy to recommend.\u003c\/p\u003e\u003ch4\u003ePositioning\u003c\/h4\u003e\u003cp\u003ePlace it on the niche \/ premium shelf next to other Initio references rather than with mass designer lines. Keep a tester out: the sweet-fresh contrast sells best once customers smell it. Present it as a unisex new arrival to reach both the men's and women's niche buyer.\u003c\/p\u003e","brand":"Initio","offers":[{"title":"Default Title","offer_id":68173683785877,"sku":"13536","price":267.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0790\/4195\/3941\/files\/Wild_Rush_by_Initio_3.04oz_Unisex_EDP_Spray.png?v=1794062057","url":"https:\/\/www.perfumesandreawholesale.com\/products\/wild-rush-by-initio-3-04oz-unisex-edp-spray","provider":"Wholesale Perfumes Andrea","version":"1.0","type":"link"}