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Dylan Purple by Versace 3.3oz Women EDP Spray Tester
$46.49
Sale price
$46.49
Regular price
$119.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Purple — a tester unit for the sampling counter
Dylan Purple by Versace is a tester unit for the sampling counter. It belongs to the Dylan Purple line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. Versace is the designer house that sells to the widest age range on the shelf. Eros and Bright Crystal move to eighteen-year-olds and to fifty-year-olds alike, which is rare and is why the turnover holds up.
Genuine Versace juice in tester presentation. Same bottle, same fragrance as the retail unit; what changes is the outer box, which is plain or reduced because these are built for the counter rather than the shelf.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Bitter Orange, Pear, Bergamot
Heart notes: Freesia, Pomarose, Mahonia
Base notes: Cedarwood, Iso E Super, Ambroxan
On skin it reads as bright juicy floral. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Purple targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Dylan Purple Mini Splash, Dylan Purple 3-Piece Set, Dylan Purple 4-Piece Set, Yellow Diamond.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Purple line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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