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Dylan Blue by Versace 3.4oz Women EDP Spray
$64.99
Sale price
$64.99
Regular price
$173.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Blue — a reference that needs no explaining at the counter
Dylan Blue by Versace is a reference that needs no explaining at the counter. It belongs to the Dylan Blue line, of which this catalogue carries 11 references — enough to build a branded facing rather than stocking a single orphan SKU. This house holds a customer for years. Someone who found their scent here comes back for the same bottle rather than shopping around, and that repeat business is what a fragrance section is built on.
Every unit is authentic and sealed. A Versace customer often buys on impulse and on trust in the shelf, so being able to stand behind the bottle is part of what you are selling.
Fragrance Composition
Olfactory family: Floral Fruity Woody
Top notes: Granny Smith Apple, Blackcurrant, Clover, Shiso
Heart notes: Rose, Jasmine, Peach
Base notes: Styrax, White Woods, Musk, Patchouli
It wears crisp fruity floral on woody musk. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Blue targets female buyers 18-50. Moves well through perfumerias, beauty boutiques and gift retail. Steady all year, with no season it disappears in — a reliable base of the designer facing. Natural cross-sells from this catalogue: Dylan Blue Deodorant, Dylan Blue Mini, Dylan Blue 3-Piece Set, Yellow Diamond.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Blue line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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