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Dylan Blue by Versace 3.4oz Men Spray Tester
$42.49
Sale price
$42.49
Regular price
$107.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dylan Blue — a tester unit for the sampling counter
Dylan Blue by Versace is a tester unit for the sampling counter. It belongs to the Dylan Blue line, of which this catalogue carries 11 references — enough to build a branded facing rather than stocking a single orphan SKU. Versace advertising runs constantly and does the introducing for you. The customer arrives already knowing the bottle; the retailer only has to have it in stock.
Same fragrance, same bottle, working packaging. A tester is the authentic product supplied for sampling — identical juice to the sealed unit, plain or reduced outer carton, lower cost per bottle.
Fragrance Composition
Olfactory family: Aromatic Fougere
Top notes: Bergamot, Grapefruit, Fig Leaf, Water Notes
Heart notes: Violet Leaf, Patchouli, Papyrus, Black Pepper
Base notes: Musk, Tonka Bean, Saffron, Incense
It wears fresh woody aquatic. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Versace stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dylan Blue targets male buyers 20-50. Moves well through perfumerias, barbershops and department-adjacent retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Dylan Blue Deodorant, Dylan Blue Mini, Dylan Blue 3-Piece Set, Dreamer.
Positioning
Face the bottles out and give the house its own block — half of what sells Versace is the packaging being seen, and a customer who has to hunt for it often leaves without it. Group the Dylan Blue line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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Since 2013
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