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Born in Roma Uomo by Valentino 3.4oz Men EDP Spray
$92.99
Sale price
$92.99
Regular price
$254.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Born in Roma Uomo by Valentino 3.4oz Men EDP Spray — The Modern Designer Masculine Growing Fast in 2026
Valentino Born in Roma Uomo has become one of the fastest-growing designer masculines in the US wholesale market since its 2019 launch, capturing Millennial and Gen-Z male buyers who recognize the Valentino name from fashion and want the same sophistication in fragrance. As a wholesale distributor, we've watched Born in Roma Uomo triple its Q4 volume between 2023 and 2026 — the studded-black bottle is unmatched as a masculine gift photo asset. Turnover ranges 32-day baseline and drops to 15-day during Q4.
Fragrance Composition
Top notes: Ginger, bergamot, black tea
Heart notes: Lavender, iris, geranium
Base notes: Vetiver, tonka bean, cashmere wood, amber
Commercial Details
Size: 100ml Eau de Parfum spray
Concentration: EDP (8-10 hour longevity, versatile day-to-night)
Projection: Moderate-strong 4-5 hours, soft through evening
Origin: L'Oréal Luxe / Valentino Beauty Italy — authorized distribution
Packaging: Iconic studded black bottle with silver Valentino V, black outer box, sealed
Case pack: Individual units available, case discounts on 6+ units
Retailer Insights
Born in Roma Uomo buyer demographics skew male 22-42, style-conscious, TikTok/Instagram active, fashion-forward. Peak season Q4 (November-December accounts for 40% of annual volume) and Father's Day with 25% spike. Common cross-sells: Valentino Born in Roma Donna (feminine couple bundle), YSL Y EDP (comparison at similar price point), Paco Rabanne Phantom (modern designer variety), Prada Luna Rossa Ocean (fresh designer alternative).
Positioning
Position as your rising-star modern designer masculine. The studded-black bottle is unmatched for masculine gift photography — feature prominently in Q4 Instagram and TikTok content. Bundle with Born in Roma Donna for "his and hers Valentino" gift packages priced $220-260. Feature at $115-135 retail (Sephora MSRP $145). Stock at 2.5x normal inventory for November-December — walk-in demand for Born in Roma Uomo has grown every year since 2022.
Why Resellers Choose Us
Ships in 1-2 Days
Real stock in our own warehouse.
Built for Your Margin
True distributor pricing.
100+ Brands, One Order
Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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