Touch by Fred Hayman 1.7oz Women EDT Spray

Touch by Fred Hayman 1.7oz Women EDT Spray — a bottle that explains itself the moment somebody smells it

Touch by Fred Hayman 1.7oz Women EDT Spray is 50 ml of Touch in eau de toilette, from Fred Hayman — a heritage American name from the Rodeo Drive era, now discontinued at source.

This sells on recognition, but not to the customer you might expect. Nobody under forty is coming in for this. The buyer is someone who remembers the name from the nineties, and for that customer the heritage is worth real money at a very low cost. What it is not is reorderable: the reference is out of primary distribution and lives in clearance, so treat it as a one-off assortment piece and never put it into anything you have to supply continuously.

Sealed units, checked for age. On a discontinued fragrance the state of the carton carries real weight with the buyer, and stock that has sat in a warehouse for years shows it. Note too that the portfolio changed hands and a similarly named version exists: two different juices at two different prices, and easy to confuse.

Fragrance Composition

Olfactory family: floral
Key notes: orange blossom, bergamot, lemon, plum, peach, violet, rose, carnation, sandalwood, amber, musk, vanilla

On skin it reads as a soft powdery floral bouquet warmed by wood and musk. No formal breakdown by level has been released for this reference, and the versions in circulation disagree about which material sits where, so none is printed here. Say exactly that to a customer who asks: it carries better than a sequence you would have to defend.

Commercial Details

Size: 50 ml (1.7 oz)
Concentration: Eau de Toilette
Gender: Women
Brand: Fred Hayman
Presentation: Factory-sealed in its own carton
Authenticity: Genuine Fred Hayman stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Bought on memory, by a customer who recognises the house from thirty years ago. Low ticket, no explanation needed, no repeat demand to build on. Sells through outlet, discount perfumery, nostalgia assortments and online clearance.

Positioning

Give it a facing in a nostalgia or classics section rather than in the new arrivals, where it reads as old rather than as classic. Describe it in prose as a powdery classical floral and do not publish a note table: on a reference this old, the lists in circulation contradict each other badly and there is no longer anything to check them against.